...Technology discussions and planning should remain firmly rooted in the language of the end user. Vocabulary is a powerful barrier to organizational autonomy and empowerment.
...What has worked offline for generations still deeply informs what works best overall. Technology has not changed the game so much as it has changed the process of winning the same. The game is the same as it has been since before anyone walking today on this earth was alive: build power in movements to catalyze social change and justice, and hold corporations, governments, and random controlling parties accountable for the leverage they exert and maintain. Tech fetishism is never a substitute for great organizing. Technology will not set you free, in fact quite the opposite.
...And last, but perhaps most important: nonprofits should never forget who technology leaves out, and what it leaves undone. A number of those most in need of the social justice impact that nonprofits strive to realize exist beyond the reach of the latest shiny internet fad. Technology is a powerful, seductive and essential vehicle for communicating vision, winning campaigns, buttressing programs and supporting operations. But technology doesn't make a better world, people working for positive social change make that better world. (Editor's note: THIS THIS THIS THIS THIS THIS THIS)
The only things I would add are that:
- These ideas apply to the philanthropic arms of for-profit groups as well as nonprofits, and
- We're not dealing with just nonprofit employees here - we also need to think about external stakeholders, including the target audiences of these projects. There's tech to improve internal function, and tech as a part of outward-facing initiatives, and most of these apply to both.
But still. It's good to remind ourselves of these things. (H/t Sean Martin McDonald.)